The best practices have been divided into preparation, capture, and production.
Prepare a list of photos and videos you’ll need. For example, here is a list of shots to consider for a dozer with a tracked undercarriage:
Also prepare a toolkit for the field:
Ensure your safety on construction sites, equipment yards, and equipment. Wear proper safety equipment. Remain in view of the equipment operators. Observe all the safety rules required by the equipment owner, equipment manufacturer, and relevant government entities.
Now that you have captured your footage, invest some time to optimize it.
For photos, use a photo editor like GIMP or PhotoShop for the following:
For videos, consider using staff or a freelancer with video editing experience to do the following:
Here are some examples of both the bad and the good from our own collection:
If you would like Never Idle’s assistance to market your machine, please call. Our equipment experts can handle the entire process including sales, marketing, listings, photos, videos, negotiation, buyer qualification, and more.